Who we are
Behaven is a team of behavioural scientists, marketers and designers united by one mission: to make sustainable and healthy behaviour easier and more rewarding.
We help organisations achieve better results and greater impact by combining behavioural science, design and innovation. As a certified B Corp, we apply our expertise to sustainability and health challenges where human behaviour makes the biggest difference.
Why changing behaviour matters
We face what scientists call a behavioural crisis at the root of climate breakdown and public health challenges. Excessive travel, unsustainable diets and overconsumption drive emissions, pollution and health risks.
Yet even when people and organisations want to change, habits, norms and systems get in the way. Too often, efforts rely on awareness or incentives alone and fall short because they overlook how people actually think and decide.
Behaven exists to close this gap by creating the conditions and the motivation for change so that sustainable and healthy behaviours become easier and more rewarding.
Our team
Dr Julia Terlet
Behavioural Science Lead
Julia leads the behavioural science behind our work, developing and validating Behaven’s tools in collaboration with University College London. She has over 10 years’ experience driving sustainable behaviours in food, energy, mobility and waste, and holds a PhD in behavioural science from Cardiff University.
Dr Mira Toumi
Behavioural Scientist
Mira designs behaviour change interventions and leads impact evaluation. Before joining Behaven, she led research on energy conservation at Université Côte d’Azur and SMEG Monaco. She holds a PhD in behavioural and experimental economics and was awarded the university’s Best Thesis Prize.
Maria Lunetto
Behavioural Scientist
Maria applies behavioural insights to complex sustainability challenges, specialising in systems thinking and behavioural mapping. She leads Behaven’s course at EDHEC Business School and holds a Master’s in Behaviour Change (UCL) and a Bachelor’s in Psychology (Humboldt University).
Sébastien Snoeck
Project & Academy Lead
Sébastien leads client projects and Behaven Academy, with over 12 years of experience in strategic communication for climate and nature across Europe and Latin America. Trained as a lawyer and certified in behaviour change (UCL), he combines insight, co-creation and training to deliver change.
Fred Dorsimont
Client & Marketing Lead
Fred bridges behavioural science and communication strategy to help clients turn sustainability and health goals into measurable results. Over the past 20 years, he has led programmes for Procter & Gamble, LEGO and the European Commission. He holds an IPA Excellence Diploma and behavioural science certifications from Stanford and UCL.
Our commitments
We hold ourselves to the same standards we promote. From the way we work to the partners we choose, we act in ways that reflect our values of sustainability, equity and transparency. We use resources responsibly, treat people fairly and collaborate with organisations that share our principles.
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Download our full commitments (PDF) (103.03 KB)
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Download our supplier code of conduct (PDF) (105.97 KB)
Proud to be a certified B Corp
Behaven is a certified B Corporation, recognised for meeting high standards of social and environmental performance, accountability and transparency.
Behaven Beyond
Behaven Beyond is our non-profit arm, created to expand our impact through open-access research, training and collaborative projects around healthy and sustainable behaviour.