Who we are
Behaven is a team of behavioural scientists and communications specialists united by one belief: awareness is not enough.
We combine behavioural science, design and innovation to make sustainable and healthy choices easier and more rewarding, working with public services, businesses and NGOs.
As a certified B Corp, we apply our expertise where human behaviour makes the biggest difference: sustainability and health.
Why changing behaviour matters
We face what many scientists describe as a behavioural crisis at the root of climate breakdown and public health challenges. Excessive travel, unsustainable diets and overconsumption drive emissions, pollution and health risks.
Yet even when people and organisations want to change, habits, norms and systems get in the way. Too often, efforts rely on awareness or incentives alone and fall short because they overlook how people actually think and decide.
Behaven exists to close this gap by creating the conditions and the motivation for change so that sustainable and healthy behaviours become easier and more rewarding.
Our team
Dr Julia Terlet
Co-founder, Behavioural Science Lead
Julia leads the behavioural science behind our work, translating research into practical solutions. She collaborates with University College London to develop and validate our tools and has led behaviour change projects in food, energy, mobility and waste for over 10 years. She holds a PhD in behavioural science from Cardiff University.
Dr Mira Toumi
Behavioural Scientist
Mira specialises in designing behaviour change solutions and leading impact evaluation. Before joining Behaven, she led research on energy conservation at Université Côte d’Azur with partners such as SMEG Monaco. She holds a PhD in behavioural and experimental economics and won the university’s Best Thesis Prize.
Maria Lunetto
Behavioural Scientist
Maria applies behavioural science to complex sustainability challenges, with expertise in behavioural systems mapping. She leads Behaven’s course at EDHEC Business School and holds a Master’s in Behaviour Change from UCL and a Bachelor’s in Psychology from Humboldt University.
Sébastien Snoeck
Project & Academy Lead
Sébastien leads client projects and Behaven Academy, bringing over 12 years of experience in strategic communication and behaviour change campaigns for climate and nature across Europe and Latin America. Trained as a lawyer and certified in behaviour change (UCL, SUE Academy).
Fred Dorsimont
Co-founder, Client & Marketing Lead
Fred combines behavioural science and communications strategy to help organisations turn their goals into lasting behaviour change. Over 20 years he has led programmes for Procter & Gamble, LEGO and the European Commission. He holds an IPA Excellence Diploma and behavioural science certifications from Stanford, UCL and Warwick.
Our commitments
We hold ourselves to the same standards we promote. From the way we work to the partners we choose, we act in ways that reflect our values of sustainability, equity and transparency. We use resources responsibly, treat people fairly and collaborate with organisations that share our principles.
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Download our full commitments (PDF) (103.03 KB)
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Download our supplier code of conduct (PDF) (105.97 KB)
Proud to be a certified B Corp
Behaven is a certified B Corporation, recognised for meeting high standards of social and environmental performance, accountability and transparency.
Behaven Beyond
Behaven Beyond is our non-profit arm, created to expand our impact through open-access research, training and collaborative projects around sustainable and healthy behaviour.