Who we are
Behaven is a team of behavioural scientists, marketers and designers united by one mission: to make sustainable and healthy behaviour easier and more rewarding.
We help organisations achieve better results and greater impact by combining behavioural science, design and innovation. As a certified B Corp, we apply our expertise to sustainability and health challenges where human behaviour makes the biggest difference.
Why changing behaviour matters
We face what scientists call a behavioural crisis at the root of climate breakdown and public health challenges. Excessive travel, unsustainable diets and overconsumption drive emissions, pollution and health risks.
Yet even when people and organisations want to change, habits, norms and systems get in the way. Too often, efforts rely on awareness or incentives alone and fall short because they overlook how people actually think and decide.
Behaven exists to close this gap by creating the conditions and the motivation for change so that sustainable and healthy behaviours become easier and more rewarding.
Our team
Dr Julia Terlet
Co-founder, Behavioural Science Lead
Julia leads the behavioural science behind Behaven's work, turning research into practical solutions. With a PhD from Cardiff University and over 10 years of experience, she has delivered behaviour change programmes in food, energy, mobility and waste.
Dr Mira Toumi
Behavioural Scientist
Awarded the Best Thesis Prize for her PhD in behavioural and experimental economics, Mira specialises in designing and evaluating behaviour change interventions, going beyond intentions to measure real impact.
Maria Lunetto
Behavioural Scientist
Maria applies behavioural science to complex sustainability challenges, with expertise in systems thinking and behavioural mapping. She holds a Master's in Behaviour Change from UCL and a Bachelor's in Psychology from Humboldt University Berlin, and teaches at EDHEC Business School.
Sébastien Snoeck
Project & Academy Lead
Sébastien brings 12 years of experience in climate and nature campaigns across Europe and Latin America. A lawyer by training and certified in behaviour change, he leads client projects and develops Behaven Academy.
Fred Dorsimont
Co-founder, Client & Marketing Lead
Fred bridges behavioural science and communications strategy to turn sustainability and health goals into lasting behaviour change. Over 20 years he has led programmes for Procter & Gamble, LEGO and the European Commission.
Our commitments
We hold ourselves to the same standards we promote. From the way we work to the partners we choose, we act in ways that reflect our values of sustainability, equity and transparency. We use resources responsibly, treat people fairly and collaborate with organisations that share our principles.
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Download our full commitments (PDF) (103.03 KB)
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Download our supplier code of conduct (PDF) (105.97 KB)
Proud to be a certified B Corp
Behaven is a certified B Corporation, recognised for meeting high standards of social and environmental performance, accountability and transparency.
Behaven Beyond
Behaven Beyond is our non-profit arm, created to expand our impact through open-access research, training and collaborative projects around healthy and sustainable behaviour.