Citizens, customers
and employees
Too often, policies, products and programmes fall short because they overlook how people actually think and decide. That’s why we combine behavioural science, design and innovation to understand and influence behaviour across citizens, customers and employees.
Our areas of focus
Public services
Making public programmes work for people
Public-sector initiatives often struggle with low participation or compliance. We help governments and cities design policies and services that fit how people live and decide, increasing uptake, strengthening compliance and building trust.
Brands and businesses
Driving responsible consumption
Sustainable and healthy products or campaigns rarely succeed if they don’t change behaviour. We help brands embed behavioural insights into products and journeys, reducing friction and improving both impact and performance.
Employee engagement
Embedding sustainability and health into everyday work
Internal sustainability and wellbeing initiatives often stall when habits and systems resist change. We help organisations reshape workplace environments so better choices become easier, improving wellbeing, performance and sustainability.
Education
Equipping students to design behaviour change
Preparing students for leadership in sustainability and health takes more than technology or awareness. Through the Behaven Hackathon, we give students tools and hands-on experience to design behaviour change solutions for institutions and their partners.
Strengthening employee engagement in sustainability
The challenge
B Corps commit to high social and environmental standards, yet many struggle to fully engage employees in sustainability and certification efforts. B Lab Benelux asked Behaven to create a behavioural …
Our approach
Through in-depth interviews with 15 B Corps, we used our Landscape Model™ to identify 20 barriers to employee engagement. From this, we built a 9-factor engagement framework and co-created 19 …
The result
We delivered a structured, science-based toolkit that B Corps can adapt at their own pace, helping them engage employees more effectively and strengthen sustainability performance. The shared …
Working with Behaven on our Employee Engagement Toolkit helped us combine behavioural science with the reality of our B Corp companies.
Working with Behaven on our Employee Engagement Toolkit helped us combine behavioural science with the reality of our B Corp companies.