Behavioural science in action
We turn behavioural science, design and innovation into practical solutions that deliver measurable results. Our projects help reduce waste, shift dietary habits, strengthen engagement and make sustainable behaviour easier and more rewarding. Discover our projects.
Our work
Reducing waste through community gaze and social influence
Forest, Ixelles and Saint-Gilles wanted to reduce litter, cigarette butts, illegal dumping and dog mess. Traditional …
Strengthening employee engagement in sustainability
B Corps commit to high social and environmental standards, yet many struggle to fully engage employees in …
RENO+
Turning renovation barriers into action
The RENO+ programme offers residents two options for roof renovation: collective projects for economies of scale or a …
Closing the gap between intention and action on sustainable diets
Many young adults are open to eating more sustainably, yet meat consumption remains high. WWF-UK wanted to turn that …