Behavioural science in action
We turn behavioural science, design and innovation into practical solutions that deliver measurable results. Our projects help reduce waste, shift dietary habits, strengthen engagement and make sustainable behaviour easier and more rewarding. Discover our projects.
Our work
Running a Wavemaker Session to help companies engage employees in sustainability
Companies across AKT CCI’s network want employees engaged in sustainability, but education and awareness rarely turn …
Reducing waste through community gaze and social influence
The municipalities of Forest, Ixelles and Saint-Gilles wanted to reduce litter, cigarette butts, illegal dumping and …
Making second-hand fashion the desirable choice
Even as sustainable fashion gains ground, buying second-hand stays marginal: habits, social norms and the shopping …
Measuring what a low-carbon behaviour-change programme really changes
ADEME and négaWatt asked us to evaluate Conversations Carbone, a group-based programme run with partner Nature Humaine …
Running a workshop to turn bulk-buying intentions into action at the shelf
Plenty of shoppers say they want to buy in bulk to cut packaging, yet sales stay marginal next to pre-packed products. …
Tackling bulky-waste dumping in high-density housing
In Brussels’ vertical housing, bulky items too often pile up in shared spaces and illegal dumps. Communal areas, …
Turning a new food-waste sorting rule into an everyday habit
The Métropole Européenne de Lille (MEL) launched an ambitious food-waste sorting policy: residents are asked to …
Designing a behavioural communication strategy for the ecological transition
With around 62,000 students and 7,000 staff, the Université de Lorraine is a powerful lever for ecological change and …
Driving sustainability across Europe with behavioural science roundtables
The UK Government’s Science and Innovation Network wanted to accelerate the use of behavioural science to cut emissions …
Strengthening employee engagement in sustainability
B Corps commit to high social and environmental standards, yet many struggle to fully engage employees in …
Turning renovation barriers into action
The RENO+ programme offers residents two ways to renovate their roof: collective projects for economies of scale, or a …
Uncovering the hidden barriers to recycling
The conscious reasons people recycle are well studied; the unconscious ones are not. Fost Plus, Belgium’s leading …
Building a behavioural playbook for cleaner public spaces
How do you move beyond awareness to actually change how people dispose of waste in public space? Since 2020, …
Closing the gap between intention and action on sustainable diets
Many young adults are open to eating more sustainably, yet meat consumption stays high: intention rarely becomes action …
Cutting park waste by 30% with a behaviour-led campaign
During the Covid-19 pandemic, Brussels’ parks saw a surge in visitors, and with them a surge in litter. Traditional …
Encouraging sustainable mobility in Brussels through behavioural strategies
STIB-MIVB, Brussels’ public transport operator, wanted its Mobility as a Service (MaaS) strategy to actually shift …
Leading a board-level workshop to make shampoo refills the default choice
For L’Oréal Paris, a prime lever to cut plastic is getting people to choose a shampoo refill instead of buying a new …
Running a workshop to make sustainable food the easy choice
IKEA wanted more of its restaurant customers to choose sustainable, plant-based options, good for the planet and …
Building a behavioural plan to boost uptake of the tick-borne encephalitis vaccine
Tick-borne encephalitis (TBE) is spreading across Europe and can cause lasting neurological harm, yet few European …