From analysis
to action
Knowledge and intentions rarely change behaviour. That’s why we go beyond awareness to understand what drives people’s actions and design solutions that remove the barriers holding them back, making sustainable and healthy choices easier and more rewarding.
Our services
Research & insights
Understand what drives behaviour
Go beyond what people say to uncover what truly shapes what they do. We combine surveys and interviews with advanced tools such as behavioural mapping, online diaries, implicit testing and AI-assisted analysis to reveal the motivations and barriers behind decisions.
Behaviour change campaigns
Moving from awareness to action
Help people go from knowing to doing. We design campaigns that make sustainable and healthy behaviours easier and more rewarding, using proven behavioural techniques such as message framing, defaults and nudges.
Behavioural design
Embed change into products and services
Make sustainability and health products and services more intuitive and appealing. From packaging to digital journeys, we apply behavioural insights that simplify choices, reduce friction and strengthen adoption.
Behaven Academy
Equip teams to understand and change behaviour
Equip your teams to design solutions that make better behaviours easier and more rewarding. Through workshops, courses and hackathons, we build lasting capability and confidence to apply behavioural science in practice.
Closing the gap between intention and action on sustainable diets
The challenge
Many young adults are open to eating more sustainably, yet meat consumption stays high: intention rarely becomes action on its own. WWF-UK set out to turn this openness into lasting change.
Our approach
Through implicit research, qualitative interviews and a literature review, we uncovered the habits, social norms and environments shaping dietary choices. Using our Rainbow Wheel™, we co-created and …
The result
WWF-UK is now using these tools to engage young people in sustainable dietary shifts they can stick to. The project was recognised as best practice at the MRS Behavioural Science Summit.
“Behaven’s work has helped us find the best ways to encourage young people to make sustainable dietary changes they can maintain over time.”
“Behaven’s work has helped us find the best ways to encourage young people to make sustainable dietary changes they can maintain over time.”