From analysis
to action
Knowledge and intentions rarely change behaviour. That’s why we go beyond awareness to understand what drives people’s actions and design solutions that remove the barriers holding them back, making sustainable and healthy choices easier and more rewarding.
Our services
Research & insights
Understand what drives behaviour
Go beyond what people say to uncover what truly shapes what they do. We combine surveys and interviews with advanced tools such as behavioural mapping, online diaries, implicit testing and AI-assisted analysis to reveal the motivations and barriers behind decisions.
Behaviour change campaigns
Moving from awareness to action
Help people go from knowing to doing. We design campaigns that make sustainable and healthy behaviours easier and more rewarding, using proven behavioural techniques such as message framing, defaults and nudges.
Behavioural design
Embed change into products and services
Make sustainability and health products and services more intuitive and appealing. From packaging to digital journeys, we apply behavioural insights that simplify choices, reduce friction and strengthen adoption.
Behaven Academy
Equip teams to understand and change behaviour
Equip your teams to design solutions that make better behaviours easier and more rewarding. Through workshops, courses and hackathons, we build lasting capability and confidence to apply behavioural science in practice.
Closing the gap between intention and action on sustainable diets
The challenge
Many young adults are open to eating more sustainably, yet meat consumption remains high. WWF-UK wanted to turn that openness into lasting change.
Our approach
We uncovered the contextual, social and individual influences shaping dietary choices through implicit research, qualitative interviews and literature review. Using our Rainbow Wheel™, we co-created …
The result
These tools are now helping WWF-UK engage young people in manageable, sustainable dietary shifts they can maintain over time. The project was recognised as best practice at the MRS Behavioural …
Behaven's work has helped us understand how to best encourage young people to make manageable changes to their diets that they can maintain over time.
Behaven's work has helped us understand how to best encourage young people to make manageable changes to their diets that they can maintain over time.