Making sustainable and healthy choices easier and more rewarding
Awareness is not enough.
That’s why we combine behavioural science, design and innovation to help public services, businesses and NGOs turn their goals into behaviour change.
Why awareness isn’t enough
Organisations raise awareness, yet change remains slow. People often don’t act on what they know because behaviour depends on more than information. It is shaped by habits, social norms and the environments that make certain choices easier than others.
Addressing all these layers is what creates the conditions and motivation for change.
Our offering
Expertise
Citizens, consumers and employees
We help organisations influence behaviour across three key audiences.
Services
From analysis to action
From insights to campaigns, behavioural design and Behaven Academy, we help make sustainable and healthy choices easier and more rewarding.
Approach
Designing for behaviour
We combine behavioural science, design and innovation to deliver practical solutions that work in context.
About
Who we are
As a certified B Corp, we combine a clear mission, a multidisciplinary team and proven methods to help organisations turn their goals into behaviour change.
Reducing waste through community gaze and social influence
The challenge
The municipalities of Forest, Ixelles and Saint-Gilles wanted to reduce litter, cigarette butts, illegal dumping and dog mess in public spaces. Traditional awareness campaigns and fines had shown …
Our approach
We built on the “community gaze” effect: people respect shared spaces more when they feel their neighbours are watching and care. Rather than top-down signage, we placed messages that came from the …
The result
The campaign reduced waste and strengthened community engagement. Cigarette litter dropped by 26% to 56%, while requests for bulky-waste collection increased by up to 46%. Interviews and surveys also …
Trusted by teams across business, government and NGOs
