Making sustainable and healthy choices easier and more rewarding
Awareness is not enough.
That’s why we combine behavioural science, design and innovation to help organisations achieve their goals for more sustainable and healthier outcomes.
Why awareness isn’t enough
Organisations raise awareness, yet change remains slow. People often don’t act on what they know because behaviour depends on more than information. It’s shaped by habits, social norms and the environments that make certain choices easier than others.
For better results, we need to address all these layers and create the conditions and motivation for change, so that better choices become easier and more rewarding.
Our offering
Expertise
Citizens, consumers and employees
We help organisations drive change across three key audiences: citizens, consumers and employees.
Services
From analysis to action
From research and evaluation to campaigns, behavioural design and training, we help make sustainable and healthy choices easier and more rewarding.
Approach
Designing for behaviour
We combine behavioural science, design and innovation to develop practical solutions that are effective and work in context.
About
Who we are
As a B Corp consultancy, we combine a clear mission, a multidisciplinary team and proven methods to help organisations achieve better results and greater impact.
Reducing waste through community gaze and social influence
The challenge
The municipalities of Forest, Ixelles and Saint-Gilles wanted to reduce litter, cigarette butts, illegal dumping and dog mess in public spaces. Traditional awareness campaigns and fines had shown …
Our approach
We built on the “community gaze” effect: people respect shared spaces more when they feel their neighbours are watching and care. Rather than top-down signage, we placed messages that came from the …
The result
The campaign reduced waste and strengthened community engagement. Cigarette litter dropped by 26% to 56%, while requests for bulky-waste collection increased by up to 46%. Interviews and surveys also …
Trusted by teams across business, government and NGOs
